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Apps & your AI team

Every business gets a website — and a team.

Beyond the site, each of your clients gets a portal: the everyday tools a small business runs on, apps built for its trade, and an AI team that does the groundwork and waits for their OK.

Illustration of the AI team's office in the client portal: agents at their desks, labelled SEO, Writer, Reception, AI Search and Reviews.

Nothing goes out without your OK

Included in Growth

  • 18AI agents, in six departments
  • 5agents every business starts with
  • 14apps built for particular trades
  • 1portal for all of it, under your brand

Your AI team· Part 1 of 5

Seventeen specialists. One team lead.

Each business gets an office of AI agents, grouped into departments like a real company. Five are there from day one; the others join when the business starts using the feature they look after.

Included in Growth
Always thereJoins with its feature
  • Marketing

    4 agents
    • SEO (Always there)

      Drafts better Google titles for your pages and tracks your ranking.

    • Writer (Always there)

      Writes blog posts for your site; you decide what goes live.

    • AI Search (Always there)

      Checks how ChatGPT, Perplexity and Gemini talk about you.

    • Social

      Suggests posts every week and tells you when they go out.

  • Customer care

    3 agents
    • Reception (Always there)

      Looks after your calls, chats and bookings.

    • Reviews (Always there)

      Drafts replies to your Google reviews for your OK.

    • Loyalty

      Tells you when a referral becomes a customer.

  • Sales

    3 agents
    • Leads

      Tells you the moment a new enquiry comes in.

    • Customers

      Suggests weekly clean-ups of your customer list (merge, tag, change stage) and always asks first.

    • Shop

      Tells you about new online orders.

  • Operations

    3 agents
    • Site watch

      Keeps an eye on your website and warns you if it goes down.

    • Integrations

      Tells you when a connected tool needs you to sign in again.

    • Projects

      Keeps your task board filled and flags late tasks.

  • Finance

    4 agents
    • Bookkeeper

      Files bank transactions you approve and explains each one.

    • Collections

      Drafts polite payment reminders for you to approve.

    • Tax prep

      Readies your VAT pack for your accountant; never files it.

    • CFO

      Tells you each month what your numbers say, in plain words.

  • Management

    1 agent
    • Oanie

      The team lead: your morning briefing, monthly report and plans.

The office, inside the portal

See what the AI team does, talk to it, and decide what it may do.

  • Chat: ask about SEO, the blog, AI visibility or customers, or ask for a plan
  • Approvals: everything waiting for the owner's OK, in one list
  • Activity and replay: what the team did, and when
  • A monthly report from Oanie, the team lead
The Oanie AI team page in a client's portal: the office illustration, department tabs and a chat panel.

Your OK first· Part 2 of 5

Nothing goes out without your OK.

The team drafts, checks and suggests. The business owner decides. These are the rules the AI team works under, written the way your clients read them.

The rules

  1. Nothing changes until you approve it, unless you switch Autopilot on for that kind of work.

  2. Autopilot only covers content that can be undone: search titles, blog posts and AI-search checks.

  3. Website change requests always ask first.

  4. After 3 failed or undone automatic actions in a row, Autopilot switches itself off.

  5. Your agency can pause the team at any time.

What Autopilot can touch

  • Search titles
  • Blog posts
  • AI-search checks

Always asks first

  • Website change requests
  • Everything else

Hard limits

  • 6automatic actions a day, at most
  • 12suggestions an hour, at most
  • 20suggestions waiting at once, at most
  • 3failed or undone in a row, and Autopilot turns itself off

Apps for their trade· Part 3 of 5

Fourteen apps, each built for a trade.

The portal shows each business the apps that fit its trade first, under “For you”. Every app is open to every business; each was built with particular trades in mind.

The Apps page in a hair salon's portal: Live walk-in queue and Memberships & passes under “For Hair salon”, and the link to the customers' page.
  • “For you”: the apps that fit the trade, shown first

  • In the menu with one tap; switching off deletes nothing

  • A short getting-started checklist on each app

  • Menu with allergens

    Prices and the 14 allergens, on the site and behind a QR code, with a filter for guests.

    Built for

    • Restaurants
    • Cafés
    • Bars
    • Takeaways
    • Food trucks
    • Catering
  • Table reservations

    Guests book a table online; you run the day’s book and the walk-in waitlist.

    Built for

    • Restaurants
    • Cafés
    • Bars
  • 3D visualisations & configurator

    AI reads your drawings and renders photo-real visuals; the customer turns the 3D model and picks colours and handles.

    Built for

    • Custom furniture
    • Carpentry
    • Architects & interior design
    • Windows & doors
    • Flooring
    • Construction
  • Proposals

    A priced proposal from your price list that the customer accepts and signs online.

    Built for

    • Builders
    • Roofers
    • Landscapers
    • Events
    • Photographers
    • Dental & aesthetic clinics
    • Vets
  • Price list

    Your items and prices by category; proposals and AI pricing come only from it.

    Built for

    • Furniture makers
    • Builders
    • Plumbers
    • Electricians
    • Decorators
  • Private events

    An enquiry form for birthdays, communions and company parties, with date, guests and budget.

    Built for

    • Restaurants
    • Bars
    • Hotels
    • Event venues
  • Live walk-in queue

    Walk-ins join the queue and see on their phone when it’s their turn.

    Built for

    • Barbers
    • Salons
    • Nail salons
    • Car washes
  • Service plans

    Recurring visits (servicing, cleaning, gardens) that create their own jobs.

    Built for

    • HVAC
    • Cleaning
    • Landscaping
    • Pool service
    • Pest control
  • Classes & attendance

    Who’s booked into each class and one-tap attendance; passes are used automatically.

    Built for

    • Gyms
    • Yoga & pilates
    • Dance
    • Martial arts
    • Swim schools
  • Belts & grades

    Each student’s belt with its history, grading day in one click, and when the next is due.

    Built for

    • Martial arts
  • Memberships & passes

    Monthly or visit passes, check-ins at the desk and renewal reminders.

    Built for

    • Gyms
    • Studios
    • Schools
    • Physio
    • Spas
    • Salons
  • Click & collect

    Customers reserve online and collect in store; no online shop needed.

    Built for

    • Retail
    • Florists
    • Bakeries
    • Grocers
    • Pet stores
    • Hardware
  • Orders

    Orders with stages that fit your trade; the customer follows them on their own link.

    Built for

    • Furniture
    • Retail
    • Florists
    • Bakeries
    • Catering
    • Car & device repair
  • Records

    The pets, vehicles, policies or students your customers have, with due dates and history.

    Built for

    • Vets
    • Groomers
    • Garages
    • Insurance
    • Tutoring
    • Childcare
  • Your customers’ page

    Customers sign in with an email link and see their orders and proposals.

    Built for

    • Every business

Everyday tools· Part 4 of 5

Everyday tools every client gets.

The screens a small business works in every day, shown here as they really look in a client's portal. What's switched on depends on the client's package.

  • Inbox: Forms, chat, texts and missed calls, all in one place.

    Inbox

    Forms, chat, texts and missed calls, all in one place.

  • Appointments: Who’s booked in, today and ahead. Approve requests and add appointments.

    Appointments

    Who’s booked in, today and ahead. Approve requests and add appointments.

  • Calendar: Appointments, blog posts and the team rota: the whole month in one view.

    Calendar

    Appointments, blog posts and the team rota: the whole month in one view.

  • Reviews: What customers say in public, and which reviews are waiting for a reply.

    Reviews

    What customers say in public, and which reviews are waiting for a reply.

  • Email & SMS: Write to customers who agreed to hear from you, and see who read it.

    Email & SMS

    Write to customers who agreed to hear from you, and see who read it.

  • Blog: The AI writes posts for the blog; the business decides what goes live.

    Blog

    The AI writes posts for the blog; the business decides what goes live.

  • Website stats: How many people visit, where they come from and what they do there.

    Website stats

    How many people visit, where they come from and what they do there.

  • Agreements: Sign with the agency, and send your own documents to customers for signature.

    Agreements

    Sign with the agency, and send your own documents to customers for signature.

  • Loyalty card: Reward regulars every few visits, like a punch card with no card to carry.

    Loyalty card

    Reward regulars every few visits, like a punch card with no card to carry.

  • Finance: Who is late paying, who to remind, and what the bills brought in this month.

    Finance

    Who is late paying, who to remind, and what the bills brought in this month.

  • Plans: Compare the plans, then change plan or add a module.

    Plans

    Compare the plans, then change plan or add a module.

Which apps fit· Part 5 of 5

Which apps fit your clients?

A quick map from common trades to the apps built for them.

  • Restaurant or café

    • Menu with allergens
    • Table reservations
    • Private events
  • Salon or barber

    • Live walk-in queue
    • Memberships & passes
  • Gym or studio

    • Classes & attendance
    • Memberships & passes
  • Builder or trades

    • Proposals
    • Price list
    • 3D visualisations & configurator
  • Vet clinic

    • Proposals
    • Records
  • Retail shop

    • Click & collect
    • Orders
  • Garage or repair

    • Orders
    • Records
  • Hotel or venue

    • Private events

Every business also gets Your customers’ page. And any business can switch on any app.

Sell the website. Deliver the team.

Every tool on this page comes with the platform, under your brand. The AI team is included in the Growth package.

Apps & your AI team · Oanie